AUTOMATION PLAYBOOK

After-hours lead → Sheets

Every call after 6 PM becomes a Google Sheets row and a morning email to the owner — ideal for businesses without CRM.

Micro business without CRM — review everything in a sheet each morning.

Trigger

Every call after 6 PM

Automated flow

  1. 1 Google Sheets row
  2. 2 Morning email to owner
  3. 3 Optional WhatsApp
Enable this playbook

Example scenario

Plumber ends shift at 5 PM. At 9:30 PM a leaking pipe report arrives. Morning: owner sees the sheet with address and priority.

After the call: After-hours lead → Sheets

Micro-businesses skip CRM — they need a simple call log. Sheet + email means zero team training.

When it runs

The playbook starts automatically when Coldbot tags a call or event as: “Every call after 6 PM”. You can narrow filters (location, channel, business hours) without changing the voice script.

What happens automatically

Each step runs in sequence (or in parallel where noted). No copy-paste between voice AI, SMS gateway, and CRM.

What you configure

Tunable during onboarding — copy, thresholds, and channel priority:

Recommended integrations

Native connectors or Zapier/Make/webhooks. Status “coming soon” means we enable it on request during rollout.

Works with voice templates

Deploy these agent scripts together with the playbook — same disposition tags power both sides:

Onboarding checklist

We configure this playbook during Coldbot setup — usually in one working session:

Zapier / Make recipe

We export a starter automation: Coldbot webhook → your stack. Field mapping is done in onboarding.

FAQ

Frequently asked questions

Do I need a developer?

Not for standard stacks (SMSAPI, Google Calendar, HubSpot, Slack). Custom webhooks usually need about one hour of IT time.

Can we change copy and timing?

Yes — triggers, filters, SMS templates, and quiet hours are fully configurable in the dashboard or with our team.

Is this included in setup?

One playbook is configured during onboarding; additional playbooks are added per package or integration bundle.

How do we test before go-live?

Sandbox numbers, test calls, and a dry-run checklist — we do not enable production SMS until you approve samples.

Do you dedupe phone numbers?

Yes — same number within 24h updates the row instead of duplicating.